Creator Guidelines

These Creator Guidelines (the “Guidelines”) explain how creators take part in campaigns on Clipy, what we expect of the content you make and post, how we count and verify views, and what happens when something goes wrong.

These Guidelines form part of, and should be read together with, our Terms of Service, our Payment & Payout Policy and our Privacy Policy. Capitalised words that are not defined here have the meaning given in the Terms of Service. If these Guidelines conflict with the Terms of Service, the Terms of Service prevail, except where these Guidelines give you a more specific right.

These Guidelines apply to every person who registers on Clipy as a creator, applies to or is invited to a campaign, submits content to a campaign, or earns or requests a payout through Clipy (“you” or a “Creator”).

Brands and other clients who fund campaigns (“Clients” or “brands”) are covered by our Client Policy.

To use Clipy as a creator you must:

• be at least 18 years old, and of the age of majority where you live if that is higher;
• be legally able to enter into a binding contract and to receive payments for promotional work in the country where you live;
• not be a person, or live in a place, that Clipy may not deal with under sanctions or anti-money-laundering laws;
• not have been permanently banned from Clipy before, unless we have told you in writing that you may return; and
• meet any additional eligibility requirements of an individual campaign, such as a minimum follower count, specific allowed platforms, or a requirement that your application be approved.

We may ask you to confirm your age or identity at any time. You must complete our payout partner’s identity checks honestly.

Each person may hold only one Clipy creator account. You must not create, buy, borrow or operate additional creator accounts, including in someone else’s name, for any reason.

The information you give us, including your name, email address, country, and the details of the social media accounts you connect, must be accurate, current and your own. You must keep it up to date. You must not impersonate anyone or misrepresent your identity, your audience or your relationship with any brand.

You are responsible for everything that happens under your account. Keep your sign-in details secret, use a strong password, and turn on two-factor authentication in Settings → Security, which we strongly recommend. Tell us straight away at support@useclipy.com if you think someone else has accessed your account.

To apply to campaigns and submit content you must connect at least one social media account to Clipy. You may only connect accounts that:

• you personally own and control, or that a business you own controls and that you are authorised to act for;
• are set to public, so that the content and its view counts can be seen by anyone without signing in;
• are in good standing on the platform where you post (not suspended, restricted, or under a penalty for inauthentic activity); and
• are on a platform that the campaign lists as allowed.

You must not connect, or submit content from, any account that is:

• shared with, rented from, lent by, or managed for someone else who is not you;
• purchased, transferred to you, or obtained through an account marketplace, unless the transfer was lawful, permitted by the platform where you post, and you disclose it to us on request;
• already connected to another Clipy creator account; or
• built wholly or partly on bots, purchased followers or other artificial engagement.

If you believe someone else has connected an account that belongs to you, contact support@useclipy.com and we will investigate.

Before an account can be used for a campaign it must be verified. Usually we ask you to place a temporary code we generate (beginning “CLIPY-”) in the account’s public bio, and then check the public profile ourselves; once verified, you may remove the code. We may offer other methods, such as authorising a connection from the platform where you post, and may ask you to verify again at any time.

An unverified claim to a handle is held for you for a limited period (currently 24 hours from when you first claimed it). After that, another creator who can prove ownership may verify the same handle. Clipy staff may also reject or suspend a connected account where we have reason to believe it does not meet these Guidelines; we will tell you when we do and why.

Ownership is re-checked when we refresh a clip. We will only reject a clip on ownership grounds where the data positively shows that the video belongs to someone else; a temporary failure to read the data is never, on its own, a reason to reject a clip or to reverse earnings.

When you connect and verify a social media account, you authorise Clipy to retrieve, store and display publicly available information about that account and about the content you submit, such as the handle, account identifier, follower count and bio, and each submitted video’s caption, thumbnail, posting date, duration and view, like and comment counts.

We use this information to run campaigns, verify ownership, count views, calculate earnings, detect fraud and show brands how their campaigns are performing. How we handle personal data, the legal bases we rely on, how long we keep it, and your rights (including, where the EU or UK General Data Protection Regulation applies, your rights of access, rectification, erasure, restriction, portability and objection, and your right to complain to a data protection authority) are explained in our Privacy Policy.

You may disconnect an account at any time. Disconnecting an account does not by itself reject the clips you have already submitted from it, but we may be unable to keep refreshing their views, and the retention obligations in Section 21 still apply.

A campaign is a paid promotional opportunity set up by a brand, or by Clipy on a brand’s behalf. Each campaign has its own page (the “campaign brief”) that sets out, among other things:

• what the brand wants you to make and any source material you may use;
• the allowed platforms where you may post;
• the rate paid per 1,000 qualifying views;
• any minimum number of views a clip must reach to qualify, and the minimum earnings before an amount is credited to you (the payout threshold);
• the maximum you can earn from the campaign, and the maximum number of clips you may submit to it;
• content rules, such as hashtags or mentions that must (or must not) appear in your caption, and minimum or maximum video length; and
• how long the campaign runs: either until a stated end date, or until its budget has been spent.

Some campaigns are run by the brand itself, and others are run by Clipy on the brand’s behalf. In a Clipy-run campaign, Clipy staff review your applications and clips; in a brand-run campaign the brand does, and Clipy staff may step in.

A campaign stops accepting new clips and applications as soon as it ends or its budget has been spent. A campaign may also be paused, during which it accepts nothing new but your existing clips keep counting. Earnings are credited first-come, first-served against the remaining budget, so views earned after the budget runs out may not be paid.

Each campaign uses one of three access modes:

• Open: any eligible creator who can see the campaign may submit content.
• Application: you must apply first, answering any questions the brief asks, and you may submit only once your application has been approved. You may apply to each campaign once. Answers must be truthful; misleading answers are a breach of these Guidelines.
• Invitation: the campaign is hidden from general discovery and only creators whom Clipy has invited may see it or submit to it.

Joining or applying to a campaign does not guarantee that you will be accepted, that your content will be approved, or that you will earn any particular amount. Applications may be declined for any lawful, non-discriminatory reason.

You must read the full campaign brief before you create content and follow every instruction in it. Campaign-specific rules apply on top of these Guidelines and, where they are stricter or more specific, they take priority for that campaign. A brief can never permit anything these Guidelines, our Terms of Service or the law prohibit. If a brief appears to ask you to do something unlawful or unsafe, do not do it and tell us at support@useclipy.com.

After a campaign goes live, a brand may update its presentation and guidance (such as the description, requirements or source material) and may extend a stated end date. Changes that affect what you are paid, such as the rate, view minimum, payout threshold or per-creator maximum, can only be made by Clipy staff, with a recorded reason. Clips you submitted before a change are assessed against the rules that applied when you submitted them, unless the change is required by law or to correct an obvious error.

You submit a clip by pasting the link to the post on the platform where you posted it. When you submit, you confirm that the clip meets these Guidelines and the campaign brief. Our systems then automatically check, among other things, that:

• the link points to a real, public video on an allowed platform;
• the video was posted from a social media account you have verified, as shown by the platform’s own data;
• the caption contains any required hashtags and mentions, and none that the campaign excludes;
• the video’s length fits the campaign’s rules, where its length is known;
• you have a free submission slot on the campaign; and
• the same video has not already been claimed by you or anyone else on Clipy.

A clip that passes these checks is approved at submission. Approval at this stage is provisional: the brand or Clipy may still review the clip and reject it if it breaks these Guidelines or the brief, and our systems may reject it later on positive evidence of a rule or ownership violation (see Sections 22 and 32). Clips submitted before the current approval process may show as pending until they are reviewed or reach the campaign’s view minimum.

Every video may be claimed only once across Clipy. You must not submit the same video to more than one campaign, re-upload the same or a substantially identical clip to claim it again, or submit a video that was posted before the campaign started unless the brief expressly allows it.

Each campaign may limit how many clips you can submit. Pending and approved clips use a slot, and so does a rejected clip unless it has been replaced. Where a reviewer allows it, you may submit one replacement for a rejected clip, and the replacement takes the rejected clip’s slot.

You may withdraw a clip while the campaign is open. Withdrawing a clip releases its slot and its claim on the video, removes it from your earnings for that campaign and reverses anything credited for it. A withdrawn clip cannot be restored.

You must submit clips while the campaign is open: before its end date for a dated campaign, and before its budget is spent for a budget-limited campaign. Views a clip receives after a campaign has ended are not counted for that campaign.

Any timing set out in a brief, such as a date by which content must be posted, is part of the campaign’s rules.

All content must meet a good standard of quality. In particular:

• Low-effort, spammy, or excessively short clips are not permitted. A clip should be watchable on its own and say something about what is being promoted.
• Content must be original to you or properly edited by you from source material the brief provides. Simply re-uploading someone else’s video, or the brand’s source material unchanged, is not acceptable unless the brief expressly allows it.
• You must follow the community rules and terms of the platform where you post. A clip that the platform removes, restricts or labels as inauthentic does not meet these Guidelines.

Content must not include third-party watermarks, such as another platform’s logo or another creator’s handle, unless the campaign expressly permits it. You must not remove or obscure a watermark, credit or copyright notice that the brand or a rights holder requires to be kept.

You must not use a brand’s name, logo or trademarks except as the campaign permits and only in connection with that campaign.

Content may only be posted on the platforms the campaign lists as allowed. You are responsible for complying with the rules of each platform where you post, including its rules on branded content, and Clipy is not responsible if a platform restricts, removes or penalises your content or account.

Duplicate uploads and repeated posting of the same clip are not permitted unless a campaign expressly allows them. This includes posting the same clip on several accounts, re-posting a deleted clip to restart its count, or near-identical clips with trivial changes.

Every piece of campaign content is an advertisement, and you must say so. Because you are paid, or may be paid, for campaign content, the law in most countries treats it as advertising. All sponsored or promotional content must include a clear and conspicuous disclosure that it is an advertisement.

To meet this requirement you must:

• use a clear label such as “#ad”, “Ad”, “Advertisement” or “Paid partnership” (or the equivalent in the language of your content and audience), and, where the brief requires it, “#sponsored” or another equivalent indicator in your caption or description;
• place the label where viewers will see it before or as they engage with the content: at the start of the caption, not hidden after a “more” link, among a block of hashtags or at the end;
• for video, also make the disclosure in the content itself, on screen and, where practical, spoken aloud, for long enough to be noticed and understood;
• turn on the branded-content or paid-partnership tool of the platform where you post where one is available, in addition to (not instead of) your own label, unless the brief tells you otherwise for a lawful reason;
• not use vague or ambiguous terms such as “sp”, “spon”, “collab”, “thanks to [brand]”, “#partner” on its own, or a disclosure only in your profile bio; and
• not disclose in a way that is undermined by the rest of your content, for example by saying the post is “not an ad” or that you are “not being paid”.

You must comply with all advertising, endorsement and consumer-protection laws that apply to you and your audience. Depending on where you and your viewers are, these may include, for example:

• in the United States, the Federal Trade Commission’s Endorsement Guides, the FTC Act and the FTC’s rule on fake reviews and testimonials;
• in the United Kingdom, the consumer protection provisions of the Digital Markets, Competition and Consumers Act 2024 (which replaced the Consumer Protection from Unfair Trading Regulations in April 2025) as enforced by the Competition and Markets Authority, and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) as applied by the Advertising Standards Authority;
• in the European Union, the Unfair Commercial Practices Directive as implemented in each Member State, the Audiovisual Media Services Directive where it applies to you, and national rules for influencers and content creators; and
• any similar laws, regulator guidance and self-regulatory advertising codes in other countries.

Where the rules of different countries differ, follow the strictest one that applies to your audience. Failing to disclose is a serious breach: the clip will be rejected, and repeated or deliberate failures may lead to suspension or a ban.

Endorsements must reflect your honest opinion and, where you describe your experience, your real experience. You must not:

• claim to have used a product you have not used, or results you have not achieved;
• make claims about a product that you know or suspect are false, or that the brief has not provided and the brand cannot substantiate;
• make comparisons with competitors that are misleading or denigrating;
• post fake reviews, ratings or testimonials, or pose as an independent customer.

You may use editing tools, including tools that use artificial intelligence, to make your content, unless a campaign brief says otherwise. However:

• you must clearly label realistic AI-generated or synthetically altered people, voices or events that viewers could mistake for real, using the platform’s AI-content label where one exists and a caption or on-screen note, and wherever the law (for example, the EU Artificial Intelligence Act) or the platform requires it;
• you must not use AI or any other tool to create a realistic likeness or voice of a real person, including a celebrity, without that person’s permission, or to make anyone appear to endorse something they have not endorsed;
• you must not use AI-generated content to show product results, demonstrations or testimonials that did not happen;
• content made with AI tools must still meet every other rule in these Guidelines, including originality, intellectual property and disclosure; and
• you must follow any campaign rule that limits or prohibits AI-generated content.

Clipy’s separate Clipy AI product is governed by the Clipy AI Terms, not by these Guidelines.

Campaign content, and any content you post that refers to a campaign, must not include or promote anything that is unlawful, harmful or offensive. In particular, it must not include:

• Illegal content: anything that is illegal where you post it or where your audience is, or that promotes or facilitates illegal activity.
• Hate: content that attacks, dehumanises or promotes discrimination or violence against people based on race, ethnicity, national origin, religion, caste, sex, gender, gender identity, sexual orientation, disability, serious illness, age or any other protected characteristic.
• Harassment and bullying: threats, intimidation, targeted abuse, doxxing, or content that degrades or shames a private individual.
• Adult or sexual content: nudity, sexually explicit or sexually suggestive material, or content promoting sexual services.
• Content involving minors: any sexualisation or exploitation of anyone under 18 (which we report to the authorities), and content that features minors in a campaign without the lawful consent of a parent or guardian or that places them in danger.
• Violence and graphic content: glorification of violence, extremist or terrorist content, graphic injury, or cruelty to animals.
• Dangerous acts: stunts, challenges or activities that risk serious injury, encouragement of self-harm, eating disorders or suicide, or promotion of weapons, illegal drugs or the misuse of legal drugs.
• Misinformation: false or misleading information that could cause real-world harm, including about health, elections and civic processes, emergencies or public safety.
• Deception and scams: phishing, pyramid or multi-level schemes, “get rich quick” offers, fake giveaways, and links to malicious or deceptive sites.
• Infringing content: content that infringes copyright, trademarks, privacy, publicity or other rights (see Sections 23 to 25).

We may report clearly illegal content to the authorities.

Some subjects are permitted only in campaigns that Clipy has specifically approved for them, and then only in strict compliance with the campaign rules and with the law that applies to you and your audience:

• Health, medical, wellness and beauty claims: you must not claim that a product prevents, treats or cures a disease or condition, or make weight-loss, cosmetic or nutritional claims, unless the brief provides the claim and it is lawful where you post. Never give medical advice.
• Financial products and investments: you must not give personal financial advice, promise returns, or downplay risk. Required risk warnings must be included.
• Crypto-assets: crypto content must follow campaign rules and the law exactly, including any required risk warnings and restrictions on promoting crypto-assets to consumers in your audience’s country.
• Gambling and betting: you must not promote gambling to anyone under 18 (or the higher legal age), must target only countries where the operator is licensed, must include required responsible-gambling messages, and must not suggest that gambling is a way to make money or solve problems.
• Alcohol, tobacco, vaping and cannabis: permitted only where lawful, only to audiences of legal age, and never in a way that encourages excessive or irresponsible use.
• Political and issue-based content: campaigns for or against a candidate, party, referendum, legislation or a social or political issue must be specifically approved by Clipy, must comply with election and political-advertising laws and must follow the rules of the platform where you post.

If a campaign touches any of these categories and the brief does not clearly tell you how to comply, ask us before you post. You remain responsible for compliance in your own content.

Every clip you submit must remain publicly available until payout for it has been completed and for a minimum of ninety (90) days after that (the “retention period”). During the retention period you must not delete, archive, hide, make private, restrict (for example, by age-gating or limiting it to close friends or subscribers) or otherwise make the content unavailable to the public, and you must keep the account it is on public and active.

If a clip becomes unavailable during the retention period because of something you did, or because your account was restricted for breaking the rules of the platform where you post, the clip may be rejected and the earnings for it may be withheld or reversed (see Sections 27 and 34).

The retention period does not require you to keep content public if doing so would break the law, a court order, or a valid takedown request. In that case, tell us at support@useclipy.com as soon as possible.

Creators may not edit or delete content during the required retention period in any way that affects whether it complies with these Guidelines or the campaign brief. In particular, you must not remove or alter the advertising disclosure, required hashtags or mentions, the brand’s name or product, or replace the video with different content.

We re-read captions and other details when we refresh a clip. If a later refresh shows that a clip no longer meets the campaign’s content rules (for example, a required hashtag has been removed), the clip may be rejected and its earnings reversed.

You must have all the rights you need for everything in your content, including footage, music, fonts, logos and anyone’s likeness or voice. You may use the brand’s source material only as the brief allows and only for that campaign.

Music and sounds: many music and sound libraries offered by social media platforms are licensed for personal, non-commercial use only and may not be used in paid or branded content. You must use only music and sounds that are cleared for commercial use, such as a platform’s commercial sound library, royalty-free music under a licence that covers advertising, or material the brand supplies.

Clipy respects intellectual property rights. If you believe content submitted through Clipy infringes your rights, send a notice to admin@useclipy.com identifying the work, the content concerned and your contact details, and stating that you believe in good faith that the use is unauthorised. Repeat infringers will have their accounts terminated.

You keep ownership of the original content you create. By submitting a clip to a campaign you grant:

• to the brand that runs or funds the campaign: a worldwide, non-exclusive, royalty-free licence to view, share, link to, embed, display and reproduce the clip as posted, and to show excerpts, screenshots and its performance data, for that campaign and the brand’s related marketing and reporting, unless the brief sets out different rights, in which case the brief applies; and
• to Clipy: a worldwide, non-exclusive, royalty-free licence to store, copy, analyse and display the clip, its thumbnail and metadata to operate the platform (including verification, view counting, fraud detection and reporting to brands), to comply with law, and to showcase campaigns and promote Clipy.

Where a brief provides that rights in a deliverable transfer to the brand on payment and acceptance (as described in our Terms of Service), that transfer applies to that campaign in addition to these licences. The licences do not let anyone edit your clip to change its meaning or to remove the advertising disclosure.

You confirm that:

• the content is your own original work, or you have every licence and permission needed to use everything in it and to grant these licences;
• everyone who appears in or contributes to the content has agreed to it being used for the campaign;
• the content does not infringe anyone’s rights or break any law; and
• to the extent the law allows you to waive them, you will not assert moral rights against the brand or Clipy for uses permitted by these licences.

You must respect the privacy of people who appear in your content. In particular:

• get the consent of anyone who is identifiable and featured in your content (and of a parent or guardian for anyone under 18) before you post it in a campaign;
• do not film people in private places, such as homes, bathrooms, changing rooms or medical settings, without their consent;
• do not show personal information of others, such as addresses, phone numbers, car registration plates, documents, screens or messages, unless it is yours or you have consent.

Where you process other people’s personal data in your content, you are responsible for doing so lawfully, including under data protection laws such as the EU and UK GDPR where they apply. Clipy’s own processing of personal data is described in our Privacy Policy.

Earnings are based on the views that the platform where you posted reports for your clip. We read them at submission and refresh them periodically while the campaign runs. The figures you see on Clipy reflect our latest successful refresh and may lag behind what the platform currently shows.

To keep counting fair:

• only views reported by the platform where you posted count; screenshots or figures you supply are not accepted unless Clipy staff ask for them and verify them;
• if a refresh cannot read a count, we keep the last good count rather than treating it as zero;
• a view count verified by Clipy staff is not overwritten by a lower automated reading;
• views that we reasonably determine to be artificial, invalid or not genuine human viewing are excluded, whether or not the platform has removed them; and
• only views the clip receives while the campaign is running count towards that campaign.

Clipy is not responsible for how a platform counts views, for errors in the data it reports, or for periods when its data cannot be read, but we will correct any error on our side that we find or that you show us.

For each campaign, your earnings are the campaign’s rate for every 1,000 qualifying views across your live, approved clips, rounded down to the nearest cent, up to the campaign’s maximum per creator. A clip counts only once it has reached any minimum view count that the campaign sets. Earnings are credited to your Clipy balance once they reach the campaign’s payout threshold and while budget remains.

Earnings already credited are not reduced just because a clip’s view count later falls (for example, because the platform removes some views). They may be reversed only where a clip leaves the earning set: when you withdraw it, or when it is rejected for breaking these Guidelines or the brief (including for fraud). In that case the amount that is no longer owed is reversed, as described in our Payment & Payout Policy.

Earnings from a campaign are held until that campaign has ended and been settled, so that reviews can be completed. After that, they become available to withdraw. Where a campaign shows a leaderboard, your display name and results may appear on it according to your visibility settings.

Payouts are governed by our Payment & Payout Policy. In summary: payments are only issued once the applicable requirements have been met and approved; the minimum payout is US$25; our payout provider charges a 3% fee, deducted from each payout when it is processed, and Clipy charges no payout fee of its own; payout requests are reviewed before they are sent; and payouts are made through our payout partner, which may verify your identity and charge its own withdrawal fees. Amounts are in US dollars unless stated otherwise.

We may delay or hold a payout for a reasonable period while we complete a review for fraud, a breach of these Guidelines, a legal requirement or a payment dispute. When we do, we will tell you, unless the law or a legitimate investigation prevents it, and we will complete the review as quickly as we reasonably can.

You take part in campaigns as an independent contractor or business, not as an employee, worker, agent, partner or joint venturer of Clipy or of any brand. Nothing in these Guidelines, a campaign brief or your use of Clipy creates an employment relationship. You decide whether, how and when to take part, within each campaign’s requirements.

You are solely responsible for reporting and paying any taxes, social-security contributions and similar charges on your earnings, and for registering for and charging any VAT, GST or sales tax if you are required to. We may ask you for tax information and may report payments to tax authorities where the law requires it. If we are legally required to withhold tax from a payment, we will do so and tell you.

Bots, fake engagement, purchased views or engagement pods are strictly prohibited and will result in permanent bans. Prohibited practices include, without limitation:

• buying, or receiving in exchange for anything of value, views, likes, comments, shares, saves or followers;
• using bots, scripts, automated accounts, click farms, emulators, view-looping tools or any other means to inflate metrics;
• taking part in engagement pods, “follow-for-follow” or “view-for-view” groups, or arrangements with other creators to view or engage with each other’s campaign content;
• running paid promotion or advertising on a clip to inflate its organic view count, unless the campaign expressly permits it and those views are disclosed to us;
• using incentivised traffic, such as giveaways or rewards conditioned on watching a campaign clip, unless the campaign expressly permits it;
• submitting content from accounts you do not own, using several Clipy accounts, or claiming another creator’s video;
• manipulating, falsifying or misrepresenting any data you provide to us, including follower counts, screenshots, application answers or identity information; and
• exploiting a bug or error in Clipy to obtain earnings you are not entitled to, rather than reporting it to us.

We use automated systems and human review to detect suspicious activity, such as unnatural view spikes or links between accounts. Automated signals lead to a human review before we impose a ban. If we find fraud, we may reject the affected clips, reverse and withhold the related earnings, cancel pending payout requests, and permanently ban the accounts involved. Amounts already paid out on fraudulent activity may be set off against your later earnings or recovered from you as a debt. We may share relevant information with the brand, our payout partner and law-enforcement authorities, as described in our Privacy Policy.

If you notice unusual activity on your content that you did not cause (for example, someone else directing bots at your clip), report it to us straight away.

If a brand contacts you through Clipy, or you meet a brand through a Clipy campaign, you must not arrange to do the same or similar paid work for that brand outside Clipy in a way that avoids Clipy’s fees or oversight, as set out in the Non-Circumvention section of our Terms of Service. Report any brand that asks you to move a campaign off Clipy or to pay or receive money outside the platform.

Brands (on brand-run campaigns) and Clipy staff (on every campaign) may review your clips at any time while a campaign is live. A reviewer may reject an approved clip, and may reinstate a rejected clip. Every rejection must give you a reason, which you can see on the clip. A brand cannot reverse a decision Clipy staff have made, and cannot reinstate a clip that our automated checks rejected; only Clipy can. Automated checks never reverse a decision made by Clipy staff.

Brands must review clips in good faith, against the campaign brief and these Guidelines, and not reject compliant clips simply to avoid paying for them. If you think a brand rejected your clip unfairly, you can appeal to Clipy (see Section 36). Once a campaign has been settled, decisions on its clips are final and can no longer change, except to correct an error on our side or as required by law.

If you see content, a creator, a brand or a campaign on Clipy that you believe breaks these Guidelines, the law or someone’s rights, report it to support@useclipy.com (or, for intellectual property and legal notices, to admin@useclipy.com). Include links and, for illegal content, why you believe it is illegal. We will review notices diligently and objectively and tell you what we decided.

You must not knowingly make false or abusive reports.

When these Guidelines, a campaign brief or our Terms of Service are broken, we choose a response that is proportionate to the seriousness of the breach, whether it was deliberate, its effect on brands, viewers and other creators, and your history. Measures include:

• Guidance or a warning: for minor, first-time or unintentional issues that can be put right.
• Rejection of a clip or application: with the reversal of earnings credited for a rejected clip.
• Withholding of earnings or payouts: while we investigate, and permanently for earnings tied to a breach.
• Restriction: for example, removing you from a campaign, limiting the campaigns you can join, or suspending a connected social media account.
• Suspension: temporarily preventing you from using your account.
• Permanent ban: closing your account and preventing you from creating a new one, which applies automatically to fraud and artificial engagement, and may apply to other serious or repeated breaches.

We may skip steps where a breach is serious, for example fraud, content that sexualises minors, threats of violence, or a breach that exposes a brand or Clipy to legal liability. In urgent cases, such as suspected account takeover or ongoing fraud, we may suspend first and investigate immediately afterwards.

Forfeiting earnings is limited to the earnings affected by the breach. If we close your account for a reason that does not involve fraud or a serious breach, you will still be able to receive the earnings you had legitimately earned, subject to our Payment & Payout Policy.

When we reject a clip or application, withhold earnings, restrict, suspend or ban an account, we will tell you, at the latest when the measure takes effect, unless the law or a legitimate investigation (such as a request from law enforcement) prevents us from doing so. Our notice will explain, in a clear and specific way:

• what measure we have taken, and its scope and duration;
• the facts and circumstances we relied on, including the content or activity concerned;
• whether the decision was made, or the issue detected, using automated means;
• the rule in these Guidelines, the campaign brief, our Terms of Service or the law that we consider was broken; and
• how you can challenge the decision.

Where the law that applies to you (such as the EU Platform-to-Business Regulation) requires advance notice before we restrict, suspend or terminate your account, we will give it, except where the law allows immediate action, such as for repeated breaches, illegal content or fraud.

If you disagree with any decision we or a brand have made about your account, a connected social media account, a clip, an application or your earnings, you can appeal free of charge by emailing support@useclipy.com within six (6) months of being told about the decision. Please include your account email, the decision you are appealing, and why you think it is wrong, with any evidence.

When you appeal:

• we will acknowledge your appeal, normally within two (2) business days;
• your appeal will be reviewed by a member of Clipy staff who was not responsible for the original decision, and not solely by automated means;
• we aim to give you a reasoned decision within fourteen (14) days, and will tell you if a complex case needs longer, up to thirty (30) days; and
• if we find the decision was wrong, we will reverse it without undue delay, including reinstating a clip and crediting any earnings that are owed, where the campaign’s budget and status allow.

Where the EU Digital Services Act applies, you may also refer a dispute about a moderation decision to a certified out-of-court dispute settlement body, and where the EU Platform-to-Business Regulation applies we will engage in good faith in mediation as that Regulation provides. Using our internal complaints process does not affect your right to go to court or to complain to a regulator.

Your safety matters more than any campaign. Never put yourself or anyone else at risk to make content. Do not take part in challenges that risk injury. Comply with the law, including laws on filming in public places, drones and trespass.

Be respectful in every interaction with brands, Clipy staff and other creators. Harassment, threats, discriminatory language or attempts to pressure reviewers will lead to enforcement.

We will contact you by email and through notifications on Clipy about your account, campaigns, reviews, earnings, payouts and changes to these Guidelines. Our official support address is support@useclipy.com.

Information in campaign briefs that is not public, including brand plans, unreleased products and pricing, is confidential. You must not disclose it before the brand makes it public or use it for any purpose other than taking part in the campaign.

Nothing in these Guidelines removes or limits any right you have under mandatory law that cannot be excluded by contract. In particular, if you use Clipy as an individual and not in the course of a business, and you live in the European Union, the European Economic Area or the United Kingdom, you keep the protections that consumer law in your country gives you, and any provision of these Guidelines is to be read so that it does not take those rights away.

Where these Guidelines say that Clipy may decide something “at its discretion”, we will exercise that discretion reasonably, in good faith, and consistently with these Guidelines and the law.

Subject to your rights to appeal and to the statutory rights described in Section 39, Clipy retains authority over all decisions and enforcement actions on the platform, including decisions about eligibility, clip approval, view validity, earnings and payouts. Clipy has final authority in resolving disputes between brands and creators about campaign deliverables and outcomes on the platform, as set out in our Payment & Payout Policy.

We may update these Guidelines from time to time and will change the “Last updated” date above. For material changes we will give you reasonable advance notice, normally at least fifteen (15) days and longer where the law requires, by email or a notice on Clipy, unless the change is required by law or to address an unforeseen risk of fraud or harm.

Changes do not apply retroactively to clips you submitted before the change took effect, except where required by law. If you do not agree to a change, you may stop using Clipy and close your account before it takes effect, and you will still be paid the earnings you have legitimately earned under our Payment & Payout Policy. If you keep using Clipy after a change takes effect, the updated Guidelines apply to you.

Questions about these Guidelines, appeals and reports: support@useclipy.com. Legal and intellectual property notices: admin@useclipy.com. For how we handle personal data, see our Privacy Policy and our Cookie Policy.